Brynn_Chp5

Viral Marketing is my favorite type of marketing and probably the best way to market to me. Viral marketing is a genius way to market to our tech-savvy generation. Between Facebook, Twitter and many other social networking sites viral videos spread fast. Users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours. Knowing this it is easy to imagine the way a company with a cute, touching or inspirational video could use this as viral marketing. Dove came out with a advertising video called "Real Beauty Sketches" which was emotional and uplifting and quickly reached 114 million views in just a month. GoPro is another company which used viral marketing. The emotional and touching raw video of a fireman saving a kitten went viral making a great marketing campaign. The video reached 1.5 million views in a week. These companies are using today's tech-savvy generation to do their advertising for them if they can come up with a video good enough to go viral. These videos are widely shared and often spoken about and almost always in a good way.

http://www.bleupage.com/viral-marketing-and-why-it-works/