Stephanie_Ch.5

Buzz Marketing

Buzz marketing focuses more on personal channels. Terms such as consumer-generated marketing and viral marketing associate with this.  This type of marketing utilizes word-of-mouth and spark conversations that grow awareness for the brand. This is a cost efficient way to grow online traffic and increase sales. Techniques to start the "buzz" usually includes social media or contests that have the consumers interact with the company.

The link includes examples of social media campaigns that were successful in 2016 and what made the, effective.

https://www.tintup.com/blog/the-best-social-media-campaigns-of-2016-so-far/