Megan_Ch10

Flexibility

http://www.socialmediatoday.com/content/your-marketing-strategy-flexible

In the book it shows the importance of how an effective marketing strategy needs to be flexible. It says that flexibility needs to address the following: Marketing opportunities, market threats, availability of media, and changes in media or media vehicles.

This article says that the strategy needs to be secondary. The goal should always be your priority. So if the goal is not being reached then you may need to change the strategy. It says the goals to maintain are customer satisfaction, business growth, conversions, and online health of website. The strategies to flex when needed are ad campaigns, marketing tactics, SEO methods, and mobile marketing.