Brynn_Chp10

Effective Target Rating Points

In order for a new business to be successful, they must be recognized and people must realize that their brand is out there. TRP is a way many businesses do that. Depending on what company/ business goals are they are going to need different amounts of TRP. This may determine when are where they advertise. Such as if they need more advertisement they might go to television since is easier to generate a higher TRP which lower frequency. On the other hand, something like radio may need a higher frequency to reach the same amount of TRP as television. With that being said, there are some basic guidelines for new businesses and companies when it comes to TPR and awareness. When introducing something new they should run an aggressive or heavy TRP to their target audience.  Aggressive TRP is considered 300-600 TPR per week to make a large impact. Once awareness is generated a business can now lower their TRP to a "maintenance level" around 150-250 per week. If a businesses TRP level drops below 150 it is usually considered ineffective. 

TRP