stephanie_ch.10d

Program Rating:

One way to measure potential reach is through this system. this way, advertisers have a better idea about how many people actually watch tv. Another way to measure how well your advertisement is doing, is to see if it is duplicated, which is the total target market reached during its broadcast through two different shows. This is good to keep in mind since it is very expensive to have an ad on television.

this link shows the trends of last year and what didn't do so well. TV ratings have seemed to be affected from internet streaming, but certain networks, such as political news networks are surviving because of current environments.

http://variety.com/2016/tv/news/the-walking-dead-this-is-us-2016-tv-ratings-winners-losers-1201947156/