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Effective Reach

5 Game Changers in Advertising Effectiveness

"Effective reach represents the percentage of a vehicle's audience reached at each effective frequency increment." Translation: It is percentage of target audience that is exposed to a particular ad and receives given message to affect sales. The article shows five ways that advertisers can change the way their ads are perceived by their audience. 

"Attentiveness and context are not new concepts. But measurement of them is, and advertisers are increasingly taking advantage of this knowledge."