Sydney_Chap5

In Chapter 5, it primarily talks about marketing strategies, and which strategies are the best to use in today's social networking world. I decided to talk about the AIDA Model -- cognitive stage strategy. This model is developed to represent stages a salesperson must take through personal-selling processes.

http://marketing.ie/articles/should-creative-or-media-lead/

This article talks about what way an advertiser's company should take when advertising their brand. They suggest either advertising something in the media-way or in a creative way. The media-way is advertising something how they've always had and staying to the brand, and the creative way is advertising that could potentially transform the brand that could either change the brand for the worse, or make the brand successful for years to come. This means taking risks. Ironically, this is what good entrepreneurs do all the time.