Allex_Chp5

In chapter 5, I read about the importance of feedback. In marketing, it is very important to receive feedback from customers and consumers to see their response that is communicated back to the sender. Feedback can occur in many different forms and it lets the sender monitor how the intended message is being decoded and received.

The article I have linked talks about the importance of customer feedback in terms of significance of the product or advertisement, lessons learned, and market trends. http://smallbusiness.chron.com/importance-customer-feedback-2089.html