Alexa_Ch5

While reading through the chapter, I chose to go over the section that focuses on non-personal channels such as print and broadcast media. Print media refers to paper publications circulated in the form of physical editions of books, magazines, journals and newsletters while broadcast media is comprised of both radio and television.

Both channels are effective when it comes to advertising, but broadcast media is more aggressive in approach and almost guaranteed to reach more people since younger generations aren't as appreciative of print media. 

One company that has been very successful in broadcast media for a long time is Old Spice. From super bowl commercials to sponsoring youtube videos, Old Spice has been successful advertising via television and social media. This link is to a website that features 11 social media marketing lessons from the Old Spice campaign. 

http://www.jeffbullas.com/2011/08/30/11-social-media-marketing-lessons-from-the-old-spice-campaign/