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Tostito's Breathalyzer Bag

via GIPHY

Superbowl Sunday is approaching, and Tostito's decided to break out a limited edition, high-tech bag. The bag claims to have a functional and accurate breathalyzer, that, if you are over the limit, it will begin to flash a red light that tells you not to drink and drive. If you are legally capable of driving, however, it will light up green. Some report that the bag also has an NFC tag that will call an uber for you, as well as provide a $10 discount.

Decoding as we learned in chapter 5, however, is heavily influenced by our past experiences and perceptions. Law enforcement officials have decided this as a disaster waiting to happen. My lawyer brain decoded it as a lawsuit waiting to happen. My friend, who is planning to do graphic design in advertising, thought that it was an ingenious marketing strategy.

Regardless, it will be interesting to see how this all turns out.

http://kfor.com/2017/01/28/new-tostitos-bag-that-acts-as-breathalyzer-causing-controversy/

http://www.geek.com/tech/this-bag-of-tostitos-is-also-a-breathalyzer-that-calls-an-uber-if-youre-drunk-1686713/