Alexis_ch5

In chapter 5 it talks about an innovation adoption model which explains the trial and error when it comes to introducing a new product to consumers and the steps that must be taken for the 'adoption' or rejection of the product which are awareness, interest,  evaluation, and trial.

http://www.forbes.com/sites/groupthink/2014/09/19/the-right-way-to-launch-a-successful-new-product/#66baedd9af92

This article talks about the right way in which you should launch a product. It explains the chllenges you will meet and the steps you should take leading up to the product trials. It also explains the way you should go about your trials. If you follow these careful steps, the consumer will 'adopt' your product. If you don't, they will reject it.