Alexa_Ch9

Chapter nine discussed using emotion to appeal to their target audiences. This tactic is very effective when trying to sway customers from a competing company. The link I chose is for a Pearle Vision commercial that took an emotional approach in order to emphasize that they are a company that cares even when they don't necessarily have a reason to.

http://www.adweek.com/brand-marketing/ad-day-pearle-visions-touching-new-ad-stars-boy-and-his-very-special-glasses-175562/