Stephanie_Ch.9

Animation

Animation has its pros and cons but in the end, if done well, it can be highly effective. It is memorable and cute and the visual possibilities are endless. The book said it is becoming more popular as computers become more advanced and used the Chipotle example since it very well done and won awards at film festivals.


Here is the Chipotle commercial that the book mentioned. It resonated with its audience since sales went up significantly following the campaign.

https://www.youtube.com/watch?v=S1zXGWK_knQ 


here is a newer animated campaign Chipotle is doing:

https://www.youtube.com/watch?v=fW_9toMB4Mo