Kaitlyn_Chp9

Advertising Execution: Animation and Humor

The book lists twelve types of ways that companies can execute their ads:

Straight-sell or factual message
Scientific/technical evidence
Demonstration
Comparison
Testimonial
Slice of life
Animation
Personality symbol
Imagery
Dramatization
Humor
Combinations

One fairly common execution is animation. Oftentimes animations are humorous (though there are exceptions) which the book would consider a combination since it uses two techniques. Chipotle has embraced animation in their advertisements, not all of them humorous.

Here are a few examples:

A Love Story - Chipotle

Fans - M&M

And a link about why animation in ads is as prevalent as it is.

http://www.animationcareerreview.com/articles/animation-advertising-how-important-it