Kayla_Chp9 - Informational VS. Emotional Appeal

Informational VS. Emotional Appeal

Chapter 9 talked about both informational or scientific advertisements, which target consumers with statistics and facts about why their product is better, as well as emotional advertisements, which focus on your feelings. I decided to look for an article that discusses which is seen as better and more effective.

Overall, the answer seems to be that no one knows. Scientific appeals seem to work better for things we need, but emotional appeals may work better for things we want, but don't really need.

https://www.theatlantic.com/business/archive/2011/10/thinking-vs-feeling-the-psychology-of-advertising/247466/