Christine_Ch 9
In chapter 9, it explains how one form of advertising that works well is demonstration. Demonstration advertising is used to convince consumers to buy their product by showing them that it works. By showing viewers it works with proof it gives their product creditability.
This link goes over the advantages of having a demonstration form of advertising.
http://smallbusiness.chron.com/purpose-benefits-product-demonstration-55113.html
Examples
https://www.youtube.com/watch?v=2PU8ZxQj7eE
https://www.youtube.com/watch?v=TRMjvSxe1x8
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