Monica_Chp9

User Generated Content

User generated content (UGC) is where advertisements are created by the consumers instead of the company. Companies will host contests where the consumers make the advertisements and submit it back to the company. The article I found shows 8 different UGC examples and gives takeaways for each. The second article I found includes examples of UGC gone wrong.

https://www.yotpo.com/blog/5-inspiring-user-generated-content-examples/

http://www.concentriccontent.com/bad-ugly-user-generated-content/