Madison_CH3

Organizing for Advertising

http://www.gaebler.com/Organizing-for-Advertising.htm

This article discusses how advertising agencies are slowly transitioning more and more into marketing agencies because using advertising agencies to organize for advertising is more used in production businesses. Another reason is because "In organizing for advertising a management may decide to make use of its own advertising department's resources. The management may also opt to use an external advertising agency. It may indeed opt to use both of these options." Aka many companies already have their own advertising department to organize everything for them.