Elissa_Chp2

The chapter mentions the importance of packaging in product development. This concept is particularly important as consumers have many products trying to grab their attention. A more modern issue in packaging is how to make packages delivered from an online purchase interesting. My personal favorite packaging is ipsy. Ipsy is a monthly membership for make-up products. The make-up samples are put in a small decorative make-up bag, which is then put into a shiny pink envelope. The packaging grabs your attention instantly, and when you see the pink envelope you always know exactly what it is. It's great marketing, because it gets the original purchaser excited whenever the monthly package arrives and sparks a conversation with whoever sees the shiny, pink envelope.
https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/branding-and-packaging-10/packaging-75/the-purposes-of-packaging-379-4135/