Katelyn_Chp1

In class on Tuesday, a concept that was touched on was IMC's, Integrated Marketing Communications, role in branding of a company. The role includes identity and customer connections including trust, transparency, and authenticity. When these three subcategories were mentioned, I immediately thought of a brand that keeps these ideals at the forefront of their campaign: Everlane (link to about page). The company does a great job of keeping their customers informed and included in the process from start to finish. One glimpse at their frequently updated Snapchat story shows this example.