Molly_ch2

In chapter 2 one of the main ideas that  I took away from the chapter was the idea of values relating to the product. An example of this is the one that the book gave by telling us why mothers loved Kraft. I think this is interesting that if you dive in deeper to why someone likes something then that can help you develop a brand value. One brand that a really like is Coca Cola. It's refreshing and makes me happy. One of Coca Cola's core values is to make people feel good and you can see that they achieved this. Coca Cola wouldn't know how their product effected people unless they did research just like Kraft. If consumers like myself didn't let them know why we enjoyed a product then  they wouldn't know what their product's core values should be.
https://hbr.org/2002/07/make-your-values-mean-something