Alyssa_Ch2

Branding


In Chapter 2, it talks about the importance of branding to a company. It expresses how the company has to keep up with an image and and identity of sorts in order to keep it's audience and it's consumers. It has to have brand equity which is added value or goodwill that results from a good image, impression, or strength of consumer attachment to a company name or trademark. Some companies that have good equity, and have shown over the years that a good image helps with consumers are Coca-Cola, Porsche, and Starbucks. Their image shows and enforces quality control in order to have the best outcome in service. The article I have chosen goes into more depth about the brand equity of these companies.

http://www.investopedia.com/ask/answers/020915/what-are-some-examples-companies-or-products-have-outstanding-brand-equity.asp