Stephanie_Ch.2

Brand Identity

Brand is how the company presents itself. This is important since you want your company to be memorable to its consumers so that relationship can be maintained. When its easier to recognize a brand based on elements such as its logo or packaging, trust is formed and awareness of the company can be progressive. Good design supports an effective brand identity. The link I posted shows off many great designs that are good examples of consistency and a pleasant aesthetic that encourages people to become their customers. They are presented in such a clean and professional way that you are able to form that trust.

http://www.draward.com/best-corporate-identity-design-packages-branding-projects/