Katelyn_Ch3

Ego vs. Confidence

In chapter three, we discussed briefly how advertising agencies add value to a client's business. The third point of seven benefits states, "working in a collaborative way with the client by creating an environment of low egos and high mutual respect." During class, we discussed how creatives often have big egos, and that in order to be successful in your field, you must put aside your feelings and have thick skin. I found this article called Get Over Yourself: How Your Ego Sabotages Your Creativity that gives three "ego traps" and how to combat them. It also differentiates the definitions of confidence versus ego. The article is informative, easy to read, and probably written by a creative.