Kaitlyn_Chp3

How Agencies Gain and Lose Clients

There are many reasons an agency may lose clients: poor performance or service, poor communication, and unrealistic demands from the client are a few fairly common examples. How agency gains clients is ultimately more interesting.

Agencies can gain clients via referrals. Referrals are when a person or other company refers a client to the business. Agencies can also gain clients from solicitation which is more common which is when the agency reaches out to specifically find clients to work with. Sometimes agencies get invited to present themselves to a company and outline their aptitude and capabilities. Agencies also seek out clients via public relations, like working with charities. An agency's image a reputation can also attribute to the clients they gain. If the company looks good, people will want to hire them.

http://www.marketingprofs.com/7/how-agencies-reach-potential-clients-colbourne.asp

The above article is about reasons a company would be more inclined to work with a specific ad agency. The most popular reason being "good chemistry."