Allex_Chp1

Allex_Looper

Finding Your Target Audience

https://blog.crazyegg.com/2014/01/14/find-your-target-market/

 This article talks about the importance of finding your target market for your business, product, etc. It discusses how many people skip this step without doing the proper research and finding out who is really is that they need to be targeting. Demographics play a big role in this in that they completely define who it is that you're selling your product to. This also talks about really narrowing down the basics of who and what it is that your selling to (Ex. 25-34 years old, female, $10,000-$30,000 a year). Also, psychographics are a big part of finding your target audience. This article says that "psychographics are what motivates the buyer to take action." Lastly, it talks about finding your brand's personality which includes reflecting on the brand's ideals.