Alexis Lee ch 18

Sponsoring is an effective way to get the name of a small business to grow. Reputation is important because if there is no rep[. no one knows you. For big companies you will see that they are sponsored in things such as movies and television shows, and for small companies you may see them being mentioned and used by people who are well-known on the internet. Depending on what the person says about the product could lead to a good or bad reputation.



http://content.crowdsight.co/blog/top-10-examples-of-sponsors-winning-with-sports-stars-on-social-media