Alexa_Ch18

Readability Tests

A readability test is to determine the efficiency of the copy in a print ad without reader interviews. The Flesch formula determines readability of a copy by using the average number of syllables per 100 words.

These tests are effective, but they have limitations such as: the copy becoming too mechanical and not having direct input from receiver.

The link below is a website that offers insight on the Flesch formula and how to use it in a readability test.

http://www.readabilityformulas.com/flesch-reading-ease-readability-formula.php