stephanie_ch.18

Eye tracking technology

Researchers now use eye tracking technology to determine how effe tive their advertising is. It tells them if their attention was grabbed, where di they look, if they are reading or scanning, and how much time it is looked at. Because of its costlyness, it is not common, but has proven to be successful, saving companies money if they know people srent kooking at their ad. So it might have a more expansive future. 

Tobii is a top developer of this technology and this is an overviewnof their brand as well as some visuals. 

https://youtu.be/MH-xc41VMSI