Christine_ Ch18

Sponsorship can be a good way for a company to get money for ads. It is a form of advertisement that is helpful to companies that don't have enough money on their own and need help. However, there are disadvantages to using sponsorship too. For the company itself, if the team or business they are sponsoring does something in a negative light now that company is associated with that company's downfall. Your company could suffer for another's doing and it would only be by association.

 http://www.ehow.com/info_8335114_disadvantages-sponsorship.html