Brynn_Chp18

Advertising effectiveness 

Measuring your advertising effectiveness is important in order to reach your goal and know you are on the right track.  According to Empower Media Marketing, there are 10 top ways to measure your advertising effectiveness.  

1. Set a clear objective
2. Test your creative strategy 
3. Understand your media's numbers 
4. Line up effectiveness plan with your advertising objectives
5. Utilize digital measurement techniques
6. Test & Learn
7. Use simple models
8. Create Predictive models
9. Track you success 
10. Recognize the art and science

http://www.empowermm.com/measuring-media/top-10-ways-to-measure-advertising-impact/