Kendra_Ch10

Waste Coverage

Waste Coverage is when the media coverage exceeds the targeted audience. If media coverage reaches people who are not sought as buyers and are not potential users, then it is wasted. In the link provided below it goes into more detail about waste coverage and how some business-to-business advertisers like copy machine companies advertise on NFL Sundays and Monday night football slots. This type of ad coverage reaches people who are not potential buyers or users for these products.

http://kiannahedjazi.blogspot.com/2014/02/0-0-1-357-2038-chatham-16-4-2391-14.html