Allex_Chp10

Chapter 10 discusses the importance of geography when promoting a product. Companies often find that sales are stronger in one area os the country or the world than another and can play a part in advertising expenditures according to the market potential of an area. A question asked is where will the ad dollars be more wisely spent? The best answer is perhaps that companies should spend advertising and promotion dollars where they will be most effective.

http://www.directionsmag.com/entry/why-geography-matters-in-marketing-strategy-the-spatial-dimension-to-custom/123907