Kaitlyn_Chp10

Creative Aspects and Mood

It's hard to tell how an ad may be perceived. It can be viewed differently depending on the mood of the viewer at the time. TV makes it easier to invoke a certain mood because it used both sight and sound while a magazine ad relies only on sight. This doesn't make magazine ads worthless, however. It just makes the creator take this into account when creating a static ad.

When it comes to magazines, the already create a certain mood for a viewer. A skiing magazine makes you want to go skiing, a beauty magazine makes you want to look beautiful, and so on. You wouldn't expect to see a ski boots ad in a women's beauty magazine, nor would you expect an eyeliner ad in a skiing magazine. The magazine has already created a mood, making it easier for companies that sell related products to get noticed by viewers. It would be pointless and a waste of money to put a nonrelevant ad in a magazine where it would get no attention.

Here are some instances of ad placement gone wrong, not just in TV and magazines. Sometimes these are unavoidable, others really should have been caught during editing.
https://www.buzzfeed.com/jessicamisener/totally-unfortunate-ad-placements?utm_term=.vujPaDKaa#.mmrgdvRdd