Alyssa_Ch3

Public Relations Firms

Public Relations firms develop and implement programs to manage the organization's publicity, image, and affairs with consumers and other relevant publics, including employees, suppliers, stockholders, government, labor groups, citizen action groups, and the general public. The firm analyzes the relationship between their client and the rest of the world. Anything or anyone that is associated with their client will be implemented into their PR strategy. This means that they're policies and actions will be analyzed to see how they relate and affect these publics. Then these programs that are developed will be used with various PR tools and will be evaluated for their effectiveness. Some of the activities of a PR firm include, planning the strategy and program, generating publicity, conducting lobbying, conducting research, etc.

The website I have chosen speaks about the best characteristics to look for in a good PR person.

http://www.waingergroup.com/five-qualities-of-good-public-relations-people/