Kendra_Chp4

Brand Loyalty

In chapter 4 there is a section about purchase decisions. One purchase decision that is mentioned is brand loyalty. Brand loyalty is when a consumer has a preference for a particular brand that results in a repeated purchase. I picked this topic because I am guilty of being super loyal to a few brands. I definitely have brand loyalty to Apple and Nike. In the link I provided, it talks about the brands with the most brand loyalty in 2016. This article also shows where the brands were in the ranking last year compared to this year.

https://brandkeys.com/2016-loyalty-leaders-digital-delights/