Jilda_Ch3

In-House Agencies

In chapter 3 there is a section that talks about in-house agencies. Which is an advertising agency that is set up, owned, and operated by the advertiser. Some examples of companies that use an in-house agency include: Under Armour, Avon, and Sprint. Using and In-House Agency reduces the cost of advertising and promotion costs. Some companies just believe they can do a way better job than an outside agency.
 There are also companies like Target, which uses both. Target has an internal creative department that handles in-store displays, direct mail pieces, promotions and other marketing materials but they have outside agencies that develop most of its TV and print assignments.

http://www.cmo.com/features/articles/2015/4/17/the-rise-of-the-inhouse-agency.html#gs.q_wzb0Y