Effective direct Marketing_Ch 3

Direct marketing has to do with those pesky ads you get in the mail that come from local businesses and grocery stores as well as from that account you made for your favorite store to shop at. Sometimes these ads are helpful, giving you coupons or notifying you of a sale you might care about. This is all thanks to those direct marketing agencies such as Wunderman and Aspen Marketing Services. Companies still believe that advertising through the mail and on social media is pretty effective, especially when they are being very creative. Usually the businesses advertising through social media are for clothing, video games, etc. I believe the creative department the main reason why it works so well. Direct marketing is not just mail and social media but also infomercials, and telemarketing.

https://hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt