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Consumer Juries

Consumer juries evaluate ads and give their reactions to them. The ads are compared all at once and rated according to merit, the order or merit method, or they are compared two at a time, the paired comparisons method. The ad that wins the most times is considered the best ad and the one that will most likely be used. A consumer jury usually has around 50-100 participants.

More information on consumer juries:
http://www.businessmanagementideas.com/advertisement/how-to-measure-the-effectiveness-of-advertising/8842