Megan_Chp18

The book makes it clear that it is very important to measure the effectiveness of an ad. The biggest reason it lists is to avoid costly mistakes. Ads can cost millions of dollars which is a lot of money to be putting out there without being sure of the effectiveness. The others that it lists are evaluating alternative strategies, increasing the efficiency of advertising in general, and determining if objectives are achieved.

https://www.allbusiness.com/metrics-for-measuring-ad-campaign-effectiveness-1415-1.html

The website tells ways that you can check the effectiveness of the ad. It says you can monitor sales, new customers, requests for information, phone inquiries, retail store traffic, website traffic, or click-through rates. Then it goes on to give tactics to gauge the power of your ad.