Michelle_Ch18

PACT 

PACT stands for Positioning Advertising Copy Testing, which is a set of nine principles help improve research for prep and testings of advertisements. The article I found lists all nine principles and explains them. It also discusses how PACT helps advertisers determine where the best location is for their advertisement and the price point that the channel will have. The article also talks about what advertisers should be aware of when creating ads and what works best. 

http://smallbusiness.chron.com/advertising-pact-73108.html