Monday, March 20, 2017

Katelyn_Ch12

Advantages of Magazines: Permanence

Something we always tell potential advertisers for Stephens Life Magazine is that our magazine has a shelf life of at least ten years. Print advertising just lays around forever, waiting for someone else to pick it up and look at it. I thought this Facebook post was relevant; it said, "...why wouldn’t you want your work/project in print first? It then becomes a tactile object that potentially hangs around forever."

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