Alyssa_Ch12

Advantages of Magazines: Selectivity

Selectivity is the ability to reach a specific target audience. Magazines are the most selective of all media except direct mail. Most magazines are published for a specific group of people or community. The book mentions a few examples such as Rolling Stone, PC Magazine, and Ebony. These are magazines that have a specific audience. They create they're content to please them and have loyal readers and consumers.

http://mentalfloss.com/article/18734/5-incredibly-specific-magazines