Molly_chp8

Brand Loyalists

Chapter eight discussed the importance of  infuncial people and how they can have an affect on a brand. I believe that one brand group of people that have a great impact on a brand is brand loyalists. They come off as the most influential in my eyes, because they love the brand. When you love something you want it to thrive, and they will try hard to influence people to love the brand. Brand loyalists is a great way for a business to see who their target market is.

https://www.ninthlink.com/2009/03/10/the-importance-of-brand-loyalty/

This article describes how important brand loyalty is.