Kendra_Ch8

Taking Creative Risks

Clients feel uncomfortable with advertising that is too different and often follow proven formulas when creating ads because they are safe. Widen + Kennedy is an agency that has been very successful in getting its clients to take risks. They work for companies such as Nike, Microsoft, and ESPN. The agency can develop great advertising because clients like Nike are willing to take risks and go along with the agency's priority system, which places creative first and the client-agency relationship second. W + K have terminated relationships with clients because they interfered too much with the creative process. They have added clients like Coca-Cola and others because they wanted more creativity in their advertising.

W+K best Nike Ads
https://solecollector.com/news/2016/04/best-nike-wieden-kennedy/