Allex_Chp7

Something from chapter 7 I found interesting was marketing objectives. These are usually defined in terms of specific and measurable outcomes such as sales volume, market share, profits, or return on investment. These are important things in the world of integrated marketing communications.

I have attached an article that touches on 4 principles of marketing strategy which includes marketing objectives.

http://www.forbes.com/sites/gregsatell/2013/04/16/4-principles-of-marketing-strategy-in-the-digital-age/#2b6ebeb9495c