Alexis lee ch_6

skittles commercial
Chapter 6 talks about Wearout, which is basically when a commercial loses it's effectiveness after seeing it so many times. People wind up not paying attention to it and eventually become annoyed. I believe that this could cause the consumer to not even want to buy the product; simply because they are annoyed by the company. According to the book experts say that the ads that are considered to be humorous wear out faster, just like any joke you hear over and over again. Though they are worn out, they are still effective in good ways and bad ways.