Michelle_Ch8

Slogans

A slogan is a statement that encompasses a company's image, identity, and position in the market. The article I found featured several famous slogans and included a list of guidelines to consider when creating  slogan. 

A company's slogan is very important because it usually appears in every advertisement or commercial, so it can't be something too obnoxious or long. The book explained that logos can't always say much, so slogans help "bridge this gap and say something about the image of the product or service."

 Some slogans stick around like Wheaties is the "Breakfast of Champions", but other companies change theirs every few years to rebrand themselves.

http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/