Jilda_Ch8

Importance Of Creativity In Advertising

Chapter 8 talks about the importance of creativity and how it sets companies apart from the competition and grabs people's attention. Companies spend millions of dollars for advertising messages that will steal the heart and minds of consumers. Creativity creates both impression and distinction. A good creative strategy and execution can be crucial to the success of a product or service.

https://hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt