Christine_Ch. 6

In Chapter 6 it mentions creative advertising. When the ad is very creative and out there it will usually stay in a person's mind. For the advertisement or product to stay alive and the one's that people remember are the one's that stand out from the crowd. For example, there was a commercial I watched in my sophomore year in high school and even if I wanted to forget it I can't. The commercial series creeped me out so much that I can never forget it.

https://www.youtube.com/results?search_query=creepy+ice+cream+commercial

http://venturebeat.com/2012/02/22/the-7-creep-factors-of-online-behavioral-advertising/